Why use IPR ?
 
  • Gain access to the most comprehensive independent source of New Zealand/Australian specific printer data 10 years depth of laser printer and inkjet hard copy research
  • Industry only access information not available to end users
  • Dramatically reduce the cost of acquiring hard-copy information compared to in-house research
  • Speed up research time free resources for frontline marketing and sales activity
  • Increase sales integrity by quoting IPR figures

Our Service:
  • Comprehensive database of all new and withdrawn printers in the New Zealand market place
  • Hundreds of new models added to our database every year
  • Thousands of hardware and consumable prices tracked and updated monthly
  • Cost per page figures kept updated for both new and withdrawn models
  • Cost-per-page figures configurable by percentage coverage, plus other variables
  • Database files available for download
  • User-configurable, price history charting
  • N-up side-by-side model specification comparisons using common fields

Additional Services
  • Database customisation
  • Printer data wholesaling
  • Price history data mining
  • Specific hard-copy industry research and consulting

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Company Profile

Imaging Product Review ('IPR') is a market research and consultancy organisation that specialises in the analysis of the digital hard copy industry throughout the Asia Pacific Region.

As an independent research organisation, IPR is not associated with any printer brand, nor does IPR endorse any printer brand in the market place.

IPR Products Include:

  • Printer Cost Comparison Analysis
    Lists the specifications and current prices for all computer printers sold in the New Zealand Market
  • Cost per Page Analysis
    Lists the comparative consumable running costs for all computer printers sold in the New Zealand market, both by summary, and by detailed consumable break-down costs

Printer Testing and Printer TCO Analysis:

  • Consumable testing and bench marking of consumables
  • Printer hardware total cost of ownership calculations and analysis
  • Hardware comparisons

Printer Channel Consultancy Services:

  • In-depth printer market analysis
  • Market trend analysis
  • Printer end-user interviews - focus group analysis
  • Design of software sales tools for comparison of printer products


Roger Calvin - IPR Principal

Roger Calvin is the senior analyst and director of IPR. Roger has over 15 years full-time experience in the imaging industry - having an in-depth knowledge of market trends, printer technology, end-user requirements and brand channel strategies. Roger holds a MSc from the University of London.

Further Information:

Voice: 64 9 432 1075
E-mail: rcalvin@ipr.co.nz
Mail: PO Box 302 248, North Harbour Post Centre, Auckland, New Zealand